NewHavenBIZ

n e w h a v e n b i z . c o m O c t o b e r 2 0 1 8 | n e w h a v e n B I Z 45 Subway Continued from page 23 are lots and lots of things like that," Rae says. e asterisk attached to New Haven's growth trajectory, accord- ing to Rae, is that macroeconomic trends favor large labor markets. And the reason, he says, is the way professional people mate. "ere was a time when the norm was one alpha and one beta" per married couple, he explains, traditionally the "alpha" being the male. at paradigm is rapidly evapo- rating in the upper socioeconomic reaches of American society. "Alpha pairs with alpha and beta pairs with beta is the new trend," says Rae. at hampers the ability of smaller labor markets like New Haven to attract top professional talent. In terms of growth industries, most see a bright future for the "eds and meds" — health care and 362 Subway stores in 33 countries have been renovated, with the closest new store to New Haven at 800 Federal Road in Brook- field. Features of the redesign are "bright, bold colors, inspired by the fresh vegetables that are sliced in restaurant," Kane explains. Instead of asking franchisees to pay for improvements, Subway is investing more than $80 million across the U.S. to remodel existing store interiors, says Carroll. One local example of the reno- vation can be seen at the Subway store at 365 Boston Post Road in Milford. In addition to the new Subway logo and "Choice" mark, the store showed off other new design enhancements when it held a grand (re)opening June 23, with proceeds to benefit the Boys & Girls Club of Milford. Brothers Eric and Sylvester Sudol own that store, one of six Subways higher education — that have become emblematic of the Elm City economy and will only grow in importance as the population ages. And New Haven is no longer a one-university town, points out Rae, with the dramatic transfor- mation of Quinnipiac University from small commuter school into a comprehensive university with a national profile. And of course non-traditional engines of commerce fueled by entrepreneurial energy — "mak- er" spaces, co-working sites, incubators like Caroline Smith's Collab — are likely to play an ever more dynamic role in the economy of New Haven and Connecticut. For the latest generation of Elm City innovators like Smith, "e real innovation is making sure that a seat at the table reflects what New Haven really looks like." n in Milford, which is also home to the headquarters of Doctors Asso- ciates Inc. e Sudols themselves have been Subway franchisees for more than a decade. Most U.S. Subway stores are slated to be refreshed over the next nine months. Aer appeals from franchisees, Subway has also revamped its loyalty program, with a new app boosting enrollments in the My- Way Rewards to ten times that of previous programs, Kane says. e menu and other changes have sparked an improvement in sales over the summer, says Carroll. "We've really seen a turn in the business where we're seeing positive sales and traffic back in the restaurants." However, given the size of the company and macro trends in din- ing and retail, Subway management is keeping its expectations modest for now, according to Carroll. "ere's a lot to turn," he says. n Michael Bingham contributed research to this article. ▶ Creative legal counseling for entrepreneuers ▶ Intellectual Property & patent strategies ▶ Cost e ff ective business solutions ▶ Contact: LawLab@murthalaw.com Anthony P. Gangemi agangemi@murthalaw.com David A. Menard dmenard@murthalaw.com CONNECTICUT + MASSACHUSETTS + NEW YORK MURTHALAW.COM at District New Haven 470 James Street N O W O P E N Continued from previous page

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