www.HartfordBusiness.com • September 10, 2018 • Hartford Business Journal 3
Newsmakers
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Paula Gilberto
| President & CEO, United Way of Central and Northeastern Connecticut
By Sean Teehan
steehan@hartfordbusiness.com
Paula Gilberto, president and chief executive
of the United Way of Central and Northeastern
Connecticut, came to the organization by way of
another nonprofit.
Before Gilberto joined
United Way in 1998, the New
Britain native worked for the
American Red Cross, which
is headquartered in Farming-
ton, her current hometown.
Over the course of her Red
Cross career, Gilberto became
involved with the United Way
as an ambassador and loaned
executive, helping to raise resources for its commu-
nity partners and other nonprofits.
Under Gilberto's leadership, the United Way
of Central and Northeastern Connecticut has
partnered with more than 400 workplaces in
an annual campaign to encourage employees of
companies large and small to donate time and
money to the nonprofit.
The organization's 2018 fundraising campaign
kicked off Aug. 8 — weeks before the nonprofit
released a report that said 40 percent of Con-
necticut households are earning less than what
is needed to run a family — with a goal of raising
$20 million to support child care, financial lit-
eracy and workforce training programs.
What are useful ways the business community
can work with nonprofits like United Way?
Give. Advocate. Volunteer. Sponsor a United Way
workplace campaign and invite employees to
give; share your experience as a volunteer or as
someone who has benefited from the services of
nonprofit agencies; and, encourage employees to
get to know their community through volunteer-
ing. We welcome the opportunity to partner with
businesses to address community issues.
Is Greater Hartford's business community en-
gaged with nonprofits like United Way ?
Our business community is highly engaged
with us and with area nonprofits by providing
financial support, thought leadership, volunteers
and in-kind support. They take their corporate
social responsibility seriously and place empha-
sis on ensuring their employees feel a connection
to the communities in which they live and work.
What are the most pressing issues in Greater
Hartford that could be helped by United Way?
Too many households are struggling to make ends
meet — unable to afford the basics such as food,
housing, child care, health care and transportation.
United Way coined the acronym ALICE to describe
these households: asset limited, income constrained,
employed. ALICE household income ($78,000 for
a household of four) is above the Federal Poverty
Level, but below financial security. Our United Way
and its partners are working to ensure ALICE has af-
fordable, quality child care, access to health care and
opportunities to secure good-paying jobs.
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Paula Gilberto
A new hope
"Our proposal is to improve the urban fabric of a crucial junction within a prominent
Hartford neighborhood by advancing a high quality, contextually designed development
that benefits the entire community."
Matthew Edvardsen , director of acquisitions and asset management
at Spinnaker Real Estate Partners of South Norwalk, on his firm's recent
selection as the new developer of a proposed mixed-use project on long-
vacant lots at the corner of Park and Main streets in Hartford.
