www.HartfordBusiness.com • September 3, 2018 • Hartford Business Journal 3
Newsmakers
EDITORIAL
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Hitting the airwaves
"Opinion polls consistently show that taxes, jobs, and the economy are the top issues
for people in our state. We want to make sure those issues are front and center during
what we believe is a make-or-break time for Connecticut."
Connecticut Business & Industry Association President and CEO
Joe Brennan on the business lobbying group's launch of a statewide ad
campaign promoting pro-growth policies ahead of November's elections.
Mary Snow | Polling Analyst, Quinnipiac University Poll
By Sean Teehan
steehan@hartfordbusiness.com
Over the past few years, journalists and poll-
sters have received intense criticism from many
corners of the American public. Mary Snow is
moving from one profession
to the other.
In July, the veteran
journalist and former CNN
correspondent started work
as an analyst for Quinni-
piac University's nationally
acclaimed polling opera-
tion, where she is provid-
ing analysis and serving
as a spokesperson for the
Hamden-based organization, focusing on polls
in New York and New Jersey. She'll be coming up
with poll questions and discussing their results.
Snow, a native of Brooklyn, says there's a lot of un-
predictability in polling, just like in journalism. But
at least now she'll have a more set work schedule.
After the 2016 presidential election there was
widespread commentary that people lost confi-
dence in polling. Is that true?
2016 was an unusual year starting with the
fact that one candidate won the popular vote and
the other won the Electoral College. There were
also developments close to Election Day that
had the potential to sway votes. Some late polls
showed a close race heading into Election Day
and it's worth noting that Quinnipiac Univer-
sity's polls have had a solid track record for more
than 20 years. Polls are meant to offer insight
and context during a specific window of time.
In what ways has your journalism career pre-
pared you for this job?
I learned early on to embrace the unpredict-
able. You never know what your assignment
might be from one day to the next. Along with
that, you become a perpetual student. It's key to
be as prepared and informed as possible while
covering a story. I think the learning curve will
be answering questions instead of asking them.
Why is polling important in today's world?
There is so much turmoil in today's world and
people are being confronted with questions on is-
sues they never envisioned. In my humble opinion,
I think polling is important to add the perspective
of public opinion, a voice of the people. There are
so many critical issues and races in this country
and our polls bring insights to public debate.
Can you tell us something about yourself that
most people don't know?
Most people are surprised when I tell them
I worked as a television/digital reporter for
Yahoo. Yahoo was way ahead of its time when it
launched an online financial show back in 2000.
I was a reporter at the New York Stock Exchange
and sometimes worked from Yahoo's campus in
California.
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Mary Snow
