www.HartfordBusiness.com • August 20, 2018 • Hartford Business Journal 3
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Ned's business chops
"I'm the outsider. I'm
the first business guy in
generations. I'll be fearless
when it comes to taking on
the entrenched interests on
both sides of the aisle."
Democrat gubernatorial nominee Ned Lamont
on why he ought to be the state's next chief
executive.
Joshua R. Newton | Outgoing CEO, UConn Foundation
By Sean Teehan
steehan@hartfordbusiness.com
As the first member of his family to graduate
college, which was made possible by a scholar-
ship, outgoing UConn Foundation CEO Joshua R.
Newton sees his work in university philanthropy
as "paying it forward."
Newton took the helm of
the Foundation, a private
nonprofit that raises money
on behalf of UConn, in 2013.
UConn described his ten-
ure, during which he helped
raise nearly $400 million, as
the most prolific fundrais-
ing period in the Founda-
tion's history. In addition,
despite a national downturn in charitable giving,
the Foundation said it raised $82.4 million in
contributions and pledges in 2018 — the largest
total annual haul in its 54-year history.
The Foundation's endowment also grew 30 per-
cent under Newton's leadership to $439 million,
the school said.
As he prepares to leave to become senior vice
president for advancement and alumni engage-
ment at Emory University in Atlanta, Newton
says he's most proud of shifting how the Founda-
tion interacts with donors. It used to be largely a
transactional relationship; now the Foundation
works to find out what donors are passionate
about, and steers donations in that direction.
What was the most successful fundraising
strategy you brought to the UConn Foundation?
Making the bold step to shift our traditional
annual giving model. This program has tradition-
ally overseen our telefund, direct marketing and
email solicitation programs. I have heard from
alumni that they don't like getting the phone calls
at dinner time. Direct mail nationally has the low-
est response rate. So why do we keep doing it? It is
an approach we have used for decades, yet we are
seeing declining alumni giving rates at universi-
ties across the U.S.
I believe strongly that alumni want to be more
involved with their alma maters and it isn't always
in traditional ways, so we are dramatically shift-
ing away from the traditional approach.
What is the most valuable lesson you learned
while leading the UConn Foundation?
Don't try to do it all. Early on, we were trying
to fix everything. Pace yourself.
Were there any goals or projects you were un-
able to bring to fruition?
We've begun to strengthen our engagement be-
yond our alumni population through our "grateful
patient" program. They are patients at UConn
Health who care deeply about the health center
or have been impacted by a specific disease or
issue in which we're doing research or other work.
I think we've made progress in that regard, but
there's more to do to connect with the community
at large beyond the alumni population.
VERBATIM
A GOP upset
"I have a plan, I have a
focus and I have an interest in
putting Connecticut's families
first, not the special interests
in Hartford."
Republican gubernatorial
nominee Bob Stefanowski after his Aug. 14
primary victory.
Joshua R. Newton
Member FDIC
Equal Housing Lender
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