Worcester Business Journal

22 Worcester Business Journal | August 6, 2018 | wbjournal.com S ince she replaced Emily Hold- stein as Worcester JCC executive director on Jan. 1, Emily Rosen- baum has sought to use the organization's prestige to help other nonprofits and enhance the JCC's role in the community. Why did you want this role? is is my community. I go to Con- gregation Beth Israel just down the road from the JCC. I really enjoy being part of the Jewish community in Worcester, and I've really enjoyed being part of the efforts to build community organiza- tions. It was exciting for me to put those two together, along with this opportu- nity to be part of a beautiful community center welcoming to people of all faiths and backgrounds, ages and experiences. What is your main initiative? Launching this fall will be JCC Cares. It is a network of volunteers using JCC as their homebase to go and serve in local community-based organizations to help them fulfill their missions. Oen- New JCC director focuses on community building S H O P TA L K Q & A Founded: 1948 Employees: 130-200, including part time and seasonal Age: 55 Birthplace: Concord Residence: Leominster Education: Bachelor's degree in anthropology, Vassar College in New York; master's degree in public administration, New York University This interview was conducted and edited for length and clarity by Brad Kane, WBJ editor. PHOTO/BRAD KANE Emily Rosenbaum Executive director Worcester JCC times, you have people in the commu- nity who want to get involved and you have organizations that need support, but those organization don't have vol- unteer coordinators who can reach out for help, and people in the community don't know how to reach out to them. We have a volunteer coor- dinator at the JCC who has done an excellent job orga- nizing senior volunteers, and we have a teen coordinator. I am putting them together to match volunteers to organi- zations who need the support for their missions. What organizations are you helping? e Literacy Project of Worcester will be one of our partners, as will Rachel's Table, Jewish Healthcare Center and Eisenberg Assisted Living. We will ex- pand and select more organizations. Do you have enough volunteers? We have a core of a couple dozen reg- ular volunteers, and we will add to that. We will have volunteering throughout the year, but we will have one large day of service to engage more people and families. It will be called Good Deeds Day, and the first one will be April 7. Are the JCC's finances stable enough to do all that extra work? Our revenues are strong. We are at a $4-million annual operating budget, and the majority of that is programming in- come. We do fundraise, but that money goes to scholarships. We have 950 individual, cou- ple and family memberships, which represents about 3,000 people. Of those members, 30 percent are Jewish and 70 percent are of different faiths. Are you planning to grow that base? We want to start getting the word out about our corporate affiliates program. Health and wellness is such a big deal, and for companies with a Worcester workforce, we have the facilities and the child care for employ- ees to get a workout in. We have great fitness programs. We are partnering with local cor- porations, and their employees get a 15-percent discount as members. People spend a lot of time at their jobs and have dedication to their family and commu- nity as well, but health and wellness is so important, they need to take time to keep themselves healthy. Under the program, we will give busi- nesses $500 for every 10 employees they sign up, for the costs of them adminis- tering their program. We want to bring in new members, show the community what we have to offer through preschool and the camps. e more people take advantage of these opportunities, the more it strengthens our business model. As that happens, we can make more physical improvements to modernize the facility here. VIDEO: Rosenbaum and JCC summer campers show off their artwork. Go to WBJournal.com W

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