Issue link: https://nebusinessmedia.uberflip.com/i/1004054
20 Hartford Business Journal • July 16, 2018 • www.HartfordBusiness.com By way of example, the bank regularly reaches out to companies on other matters involving fi nancial planning and protection, hosting professional sessions to help businesses avoid potential pitfalls with issues like cyber-fraud and data breaches. "We do this all the time," Guy said. Informational sessions were held recently on tax reform in the bank's Hartford and Danbury locations. "It's the Webster way, taking responsibility for meeting customers' needs," said Bergstrom. Specialized Service Webster Bank has about 40-thousand customers across four states. But it succeeds at providing individual, customized, business fi nancial services with bankers who have areas of specialty by industry. Whether a business client has questions on tax reform or small-business lending opportunities, whether they are nonprofi ts, healthcare organizations, distributors, wholesalers, professional services providers, manufacturers or property management fi rms, Webster Bank has specifi c experts available just for them. Guy said that Webster Bank helps its customers navigate what tax reform and small-business lending changes mean for their business and for their personal fi nances, relying on experts at the bank, or experts that are part of its outside network. "We love to hear from customers and how we have helped them fulfi ll their needs and dreams," Guy said. "It's rewarding to step back and see how far they've come when we have been a part of the story of their business lifecycle." 22 Hartford Business Journal • July 16, 2018 • www.HartfordBusiness.com | A survey by the National Association for the Self-Employed found that 83 percent of small business owners didn't understand how the new tax- reform law could impact them. Webster Bank held information sessions on the new rules last month at two of its locations. | Sponsored Content WEBSTER BANK INTELLIGENCE SERIES " " "We look to add value where we can, to be part of a relationship. Our reputation is not built on us selling something. It is part of our community calling — to be there for clients and help them understand the environment they fi nd themselves operating in," said Guy