Issue link: https://nebusinessmedia.uberflip.com/i/1003718
V O L . X X I V N O. X V I T hos. Moser Handmade American Furniture has made chairs for presidential libraries and gifts for CEOs and dignitaries from its Maine headquarters and workshop. A rep- lica of the so-called "speaker's chair" of the Congressional Congress was recently presented to author David McCullough in Philadelphia. Moser furniture is in boardrooms and law fi rms around the world. Yet like any business, it has to keep the orders coming in and meet payroll for its staff , in this case 55 craftspeople and about the same number on the support staff . It has to remain relevant for baby boomers that are downsizing and millennials that may value hand- crafted products but don't want to pay hand-crafted prices. e person who is leading the high- quality furniture maker into the new age is Aaron Moser, 56, one of four sons P H O T O / F R E D F I E L D An iconic brand tackles change Thos. Moser continues to refine its furniture and market B y P e T e r V a n a l l e n I N N OVAT I O N / R & D Aaron Moser, president and CEO of Thos. Moser Handmade American Furniture in Auburn, is the second-generation leader and son of the founder. He stands with the company's high stool and the continuous arm chair. 64 FA C T BO O K / D O I N G B U S I N E S S I N M A I N E T hos. Moser Handmade American Furniture has made chairs for presidential libraries and gifts for CEOs and dignitaries from its Maine headquarters and workshop. A rep- lica of the so-called "speaker's chair" of the Congressional Congress was recently presented to author David McCullough in Philadelphia. Moser furniture is in boardrooms and law fi rms around the world. Yet like any business, it has to keep the orders coming in and meet payroll for its staff , in this case 55 craftspeople and about the same number on the support staff . It has to remain relevant for baby boomers that are downsizing and millennials that may value hand- crafted products but don't want to pay hand-crafted prices. e person who is leading the high- quality furniture maker into the new age is Aaron Moser, 56, one of four sons B y P e T e r V a n a l l e n Thos. Moser Handmade American Furniture 72 Wrights Landing, Auburn Year founded: 1972 Founder: Thomas Moser What it does: Furniture making Employees: 55 craftspeople; about 55 administrative, sales and support Stores: Freeport, Boston, New York City, Philadelphia, San Francisco and Washington, D.C. Contact: www.thosmoser.com